Naver Pay Securities is Korea's largest stock information service. Home was the second-highest-traffic area after stock detail pages, but over 70% of clicks were concentrated on watchlisted stocks alone — in practice, it was little more than a bookmarks list.
Npay: Stock - Mobile Home
2024
Role
Design/UX PL — set the redesign direction, coordinated stakeholders, defined detailed specs
Outcome
Securities Home PV +18%
Through metric analysis and a cross-functional workshop, we redefined Home's role.
“A plaza where you take in your own interests and the market at a glance — the starting point for exploration.”
Based on this definition, we abstracted Home's features into modules and determined their placement by testing user flows.
Final Design
The page opens with market indicators and key alerts, followed by held/watchlisted stocks and their research information. Core market information — trading trends, subscriptions, rankings — follows in sequence.
New Screens Launched Alongside
We planned and launched three additional screens that complement Home's content.
My Stocks — view holdings scattered across multiple brokerages as a single portfolio on one screen
What If I'd Bought Then? — simulate the returns/dividends you'd have today had you bought in the past
Investment Info — using MyData to combine your buy-in position, investor composition, and investor sentiment
Outcomes
After launch, total page views on the Securities Home rose about 18%. Click concentration on the watchlist area dropped by 9 percentage points, confirming the metrics moved in the intended direction.